Framing Nonprofit Communications

Evaluating Social Issue Campaigns:

How Do We Demonstrate Impact When Re-Framing a Debate?

Friday, Nov. 12 11:30am-12:30pm

Location Ward 2

Tiffany Manuel, Ph.D.

FrameWorks Institute

In this presentation, Manuel discusses the research challenges in assessing The FrameWorks Institute’s mission to advance the nonprofit sector's communications capacity. FrameWorks designs, commissions, manages and publishes communications research to prepare nonprofit organizations to expand their constituency base, to build public will, and to further public understanding of specific social issues. Its work is based on an approach called "strategic frame analysis," which underscores the value of empirical research that has been developed in partnership with UCLA's Center for Communications and Community.

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Tiffany Manuel, Ph.D. is Director of Institutional Impact and Evaluation at The Frameworks Institute. Prior to joining Frameworks, Manuel served as a senior policy analyst at the U.S. Department of Health and Human Services where she was responsible for conducting and directing public policy research. She has served as a senior researcher at Harvard University's Radcliffe Institute for Advanced Study and has served as an Assistant Professor of Political Science and Public Policy at the University of North Carolina at Charlotte. She has worked as an economic development consultant in the areas of program evaluation, comparative regional economic analysis, cost-benefit analysis, and social welfare and labor policy analysis.